We focus on regularly creating high-quality content about your offerings which is in line with customer needs to make the brand relevant to them. We also maintain necessary website content, write blogs, track social conversations, analyse user sentiments in order to constantly manage your brand in the online space.
Our team stays on its toes to keep a consistent and close track of every data piece that mentions your brand; may be it be social media accounts / reviews / comments / websites / aggregators etc. Positive information is shared and responded to. Any negative piece of content is analysed and necessary measures are taken.
If the brand image goes south due to negative online conversations, our ORM experts take proactive measures to recover the brand from any loss. The criticality of the issue is taken into account and necessary alternatives are provided to then communicate information which will positively attract more and more customers.
Suppressing negative comments is an essential task when it comes to ORM. The issue with such content is that it gets high traction and gets amplified. To avoid losing control in such situations, we remove any negative comment or turn it into a positive reply by customer by successfully addressing their grievances
While our ORM experts consistently focus on building and managing the brand’s reputation online, we also ensure that all the existing positive information / conversations are leveraged to enhance the brand image. This is done across platforms and is our key step to build the brand’s loyal community and turn them into our brand ambassadors.